GEOFF Ruchs has had a good view of the entire agricultural industry across his career, taking in broadacre cropping, horticulture, machinery upgrades and livestock.
After finishing school, Geoff began working in the parts department at major machinery brand Chamberlain’s outlet at Pooraka.
He expressed an interest in sales and before long was progressing through the ranks as a sales cadet, then sales representative and territory sales manager.
At the same time, Chamberlain had been incorporated into the John Deere brand, leading to Geoff eventually become the SA state sales manager for John Deere.
“When I first went on the road we’d have to see so many farmers in a day and we’d go on-farm to all parts of SA and talk to farmers about their machinery,” he said.